Instructors who participate in the Click4Lessons model benefit by being marketed by a local music dealer who is a well-known regional portal for music education. According to a Gallup survey conducted in 2003: 55% of consumers shop for their instruments in a retail music store. 39% of all students learn to play an instrument first in a school environment. Many music dealers have close relationships with regional schools, and all music dealers sell musical instruments, so one can conclude that there is a true value-added partnership between music teachers and music dealers. Major instructor benefits include: Priority access to new students. Coverage / Bio on music dealers website, including missed lesson policies, tuition, background, etc. Real time lesson scheduling with music dealer. The real time aspect of this is key, as there is minimal "dead time" during the time between lesson cancellations and new student enrollments. In addition, many dealers also provide additional benefits to their teachers, specific to that dealer.